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Gabi's 30th Birthday

Gabi's 30th birthday trip to Tulum was the ultimate birthday celebration. From custom gift box invitations to cozy sweatshirts and meticulously planned itineraries, every detail was crafted to mark this milestone birthday with an unforgettable tropical getaway.

What we did

We took inspiration from the relaxing, vacay vibes of the trip to create mementos that felt more like souvenirs than merch (with subtle nods to the birthday girl and her favorite things).

Vendors we partnered with

Villa: Mahayana Tulum

Birthday cake: Creamin Pastelería

Sweatshirts: New Duds

Invitations: Moo

Leather keychains: Glad & Young Studio

Recyclable packing tape: Packlane

Decorations: Globos y Piñatas Tulum

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How it turned out

Marbled leather keychain with "Meet me in Tulum 2024" foil pressed onto the surface.
Image showing birthday trip itinerary details.
Hand taping custom packing tape on a box.
Invitation postcard on a desk with a photo of the Tulum beach with the "Meet me in Tulum" logo
Breakfast foods and coffee set on a table.
Looking up at the sky and clouds through the palm trees
View of the front steps of a villa in Tulum.
Heart shaped birthday cake with the phrase "older, hotter, wiser"
You're invited!

Instead of a regular invite, we sent out gift boxes with personalized notes for every guest. The boxes also included a custom "save-the-date" keychain, monogrammed leather luggage tag, Vacation lip oil, Mexican-style chocolate, and were sealed with Gabi's Beach Club branded packing tape.

View looking out at the ocean on the beach.
Gabi posing in front of birthday balloons.
Sweatshirt with embroidery saying Gabi's Beach Club Tulum Est. 1994, with additional beach themed details.
Three friends swimming in a pool posing for the camera.
Let's get cozy

For a take home favor, Gabi wanted something that looked closer to a cute brand rather than a billboard for Gabi's birthday. Even though it was hot af in Tulum, the trip was in October so the guests got to enjoy their new sweatshirts all fall and winter.

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Two sweatshirts laid out on a table with Gabi's Beach Club Tulum embroidered on the front.

Not to brag, but...

Gabi still gets photos of the girls wearing their sweatshirts from the trip (some even say it's their favorite sweatshirt!). Not only did the birthday girl feel so much love, but all of the guests felt loved right back.

Group of friends in matching sweatshirts laughing.

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